There are four types of business models. Four.
Our DNA is made of four "bases:" cytosine, guanine, adenine, and thymine. Each of us is unique, yet we're composed (chemically) of the same basic elements.
Your business is no doubt unique but it's made of the same building blocks as all businesses. Think of business models as strategic DNA.
| If your business... | Then your model is probably... | You offer your customer... | And your resource issue is... |
|---|---|---|---|
| Sells directly to the public | Locust | Satisfaction | Efficiency |
| Is a project business | Pig | Problem resolution | Availability |
| Enjoys subscription revenues | Chicken | Problem management | Consistency |
| Has one or two dominant accounts | Black Widow | Partnership | Learning |
| There's a pretty good chance your business contains multiple models and these models may be linked together. Even if you're small, your business may be diversified. | |||
| Learn more about Transaction Frequency shown in the graphic above | Learn more about Revenue Contribution shown in the graphic above | ||
This site teaches you about business models. If you'd like to learn more about how to manage the types of business models and design companies with complementary mixes of business models: Chickens and Pigs - The Book