Types of Business Models

The displayed matrix shows the four types of business models.

There are four, and only four, business model types.

Whatever the business, it is one of the four business model types.

Learning Links

This site's approach to business models is unique. A Harvard Business Review article about business models by Joan Magretta, Why Business Models Matter class=, stands as an interesting contrast.

To improve your mastery of the types of business models: Chickens and Pigs - The Book  class=

What's your type of business model?

What's your business's model type? Chicken? Pig? Locust? Black Widow?

Don't worry if you're not 100% sure? Most people struggle with the assessment. (And sometimes people who think "they've got it" actually don't!)

The best way to figure out your business model is by talking with others.

Without revealing any confidential information, describe your business and tell us what you think is its model type? Let's see what other site visitors think.

Describe Your Business (e.g., paint supplies distributor)

What's your business model type? Explain why you think you're a Chicken, or a Pig, or one of the other two. [ ? ]

Author Information (optional)

To receive credit as the author, enter your information below.

Your Name

(first or full name)

Your Location

(ex. City, State, Country)

Submit Your Contribution

Check box to agree to these submission guidelines.


(You can preview and edit on the next page)

What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Delicatessen  deli restaurant. Healthy foods, clean atmosphere, and friendly staff. Very affordable and healthy foods. Great customer service. Dedicated employees.

business and marketing management  i dont know

1 owner/operator full service salon  my business is a chicken from what i can tell! recurring and small

infant and teenager clothes fashions  A pig

From the professor: could you elaborate, please?

hair salon  chicken

From the professor: could you elaborate on your thinking?

Apartment Building Landlord  My business is owning large apartment buildings. The buildings have 50+ apartments average rents being $850 per month. I believe my business would be classified ...

Oursourcing  Chicken and Pig.
Chicken, because in outsourcing many times the firm that provides the services is unsure of the verticals (business) and horizontals ...

Engineering Consulting  The business type is a bit of both chicken model and pig model,

Our main customer is Goverment predominently infrustructure projects namely :roads contracts,...

vending machine  chicken

Web Design  bLACK WIDOW CHICKEN

wholesaler  we supple to c-stores (gas stations)

image consultancy  Locust, Chicken and Black Widow.

fashion boutique  Chicken because it is a small business and i hope to attract loyal customers.

cruise-line industry  royal caribbean cruises ltd

equine massage  i would have to say the chicken becuase i keep getting customers but they are recurring from time too time.

1 2 3 4 5 6 7 8 9 10 11 12 Next