Types of Business Models

The displayed matrix shows the four types of business models.

There are four, and only four, business model types.

Whatever the business, it is one of the four business model types.

Learning Links

This site's approach to business models is unique. A Harvard Business Review article about business models by Joan Magretta, Why Business Models Matter class=, stands as an interesting contrast.

To improve your mastery of the types of business models: Chickens and Pigs - The Book  class=

What's your type of business model?

What's your business's model type? Chicken? Pig? Locust? Black Widow?

Don't worry if you're not 100% sure? Most people struggle with the assessment. (And sometimes people who think "they've got it" actually don't!)

The best way to figure out your business model is by talking with others.

Without revealing any confidential information, describe your business and tell us what you think is its model type? Let's see what other site visitors think.

Describe Your Business (e.g., paint supplies distributor)

What's your business model type? Explain why you think you're a Chicken, or a Pig, or one of the other two. [ ? ]

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What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Delicatessen  deli restaurant. Healthy foods, clean atmosphere, and friendly staff. Very affordable and healthy foods. Great customer service. Dedicated employees.

business and marketing management  i dont know

1 owner/operator full service salon  my business is a chicken from what i can tell! recurring and small

interior designing firm  we provide interior designing service to the residential and commercial customers,we purchase furniture,lighting,rugs,wall covering and flooring and sell ...

Custom Contract supplier of Rotationally Molded Plastics and Compression molded Foams ( tanks, bins, inflatable PVC bladders, protective sports pads and helmets  Chicken, we are a custom contract supplier (use to be around 6.5 mil sales, now at 1.9-2 mil) small business of about 20 people (use to be 50). We also ...

DOMESTIC REMOVAL  CHICKEN
IT IS A CHICKEN BECAUSE THE WE DONT HAVE LARGE TRANSCATION TO DO

[From the professor: Chicken vs. Locust - you need to determine whether ...

woodworking  locust because they are one time projects and we are not a big company

From the professor: I suspect you're right.

event organizer  I am not sure, what I do know is that I wish to put on an annual event. In short a Competition resulting in an awards ceremony each year.

[From the ...

Broadcast Industry  My business is a locust because its offer service to customers in a quest to satisfy their desire.

[From the professor: be careful that you've identified ...

Bar  The business will serve alcoholic beverages, DJs, live music as well as other live performances.

[From the professor: OK, but what will be the business'...

bed and breakfast, small historic town, friendly atmosphere, great food  chicken model. I think I am a chicken model because I will be serving people over and over again. making moderate profits.

[From the professor: the ...

An online shop selling globally branded sportswear   Actually this is an assignment, I am supposed to conduct a business model according to the business described above. I cannot see things concretely, I ...

live performance band intentending to enter the teaching market by delivering music workshops.  chicken.

our main client base would be local education authorities who are responsible for running the schools and college in the uk.
the end user ...

Insurance sales and service  Revenue comes from the original sale then, there are small trails that continue for as long as the client stays with you. The business model is the Chicken....

Mission, distributing food, clothing other services  I have no idea what our business model is or should be.

[From the professor: Your uncertainty is understandable as you're not, strictly, a business....

infant and teenager clothes fashions  A pig

From the professor: could you elaborate, please?

hair salon  chicken

From the professor: could you elaborate on your thinking?

Apartment Building Landlord  My business is owning large apartment buildings. The buildings have 50+ apartments average rents being $850 per month. I believe my business would be classified ...

Oursourcing  Chicken and Pig.
Chicken, because in outsourcing many times the firm that provides the services is unsure of the verticals (business) and horizontals ...

Engineering Consulting  The business type is a bit of both chicken model and pig model,

Our main customer is Goverment predominently infrustructure projects namely :roads contracts,...

vending machine  chicken

Web Design  bLACK WIDOW CHICKEN

wholesaler  we supple to c-stores (gas stations)

image consultancy  Locust, Chicken and Black Widow.

fashion boutique  Chicken because it is a small business and i hope to attract loyal customers.

cruise-line industry  royal caribbean cruises ltd

equine massage  i would have to say the chicken becuase i keep getting customers but they are recurring from time too time.

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