The Chicken business model promises problem management that is superior to what the customer would do on his/her own. Fulfillment of this promise means a Chicken must tightly align its resources to deliver consistency and process excellence.
All things held equal, Chickens are more likely to strive for quality accreditation and process standardization.
Larger Chickens are likely to rely upon employee empowerment, supported by a comprehensive training program.
PRO-TEC is a joint venture of Kobe Steel and US Steel (NYSE: X). It provides coated steel to automobile manufacturers. Between 2002 and 2006, PRO-TEC was the source of 85% of the US's advanced, high-strength steel.
In 2008, PRO-TEC won the prestigious Malcolm Baldridge National Quality award. It was already accredited to the ISO 9001, ISO 14001, and TS 16949 quality standards.
Its customers have embraced PRO-TEC's efforts. Toyota, Honda, and Mitsubishi have awarded PRO-TEC multiple supplier/manufacturer-of-the-year awards.
Pro Tec is not the first Chicken to win the Malcolm Baldridge National Quality Award. Look at past winners: Do you recognize any other Chickens? If you do, it would be interesting to research how they're doing today. To perform this research, go the SEC website to see the company's 10K filings and go to Yahoo's finance page to look into the company's stock performance.
To improve your mastery of the business model template: Chickens and Pigs - The Book
