Business Model Template - The Customer

The business model template identifies the customer as the first and most important element.

Let's take a little quiz to make sure we're all on the same page.

Jen and Mary's, a fictional company, manufactures ice cream. They sell their finished good to Happy Distributing. Happy sells to the nation's grocers. You and I buy Jen and Mary's ice cream from the grocer.

Who is Jen and Mary's customer?

1. The distributor

2. The grocer

3. You and me

4. All of the above

Think over your answer before you go to the next page.