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              <image:caption>The figure shows that the Chicken is the only type of business model that enjoys a structural advantage.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/risk5.png</image:loc>
              <image:caption>The graphic shows that the Pig is the riskiest type of business model, the Chicken the least risky. The Locust and Black Widow are each moderately risky.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/shf-big-chart.gif</image:loc>
              <image:caption>The stock chart shows a series of 600% stock price swings within a 3 month period.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/hstar.jpg</image:loc>
              <image:caption>Photo of Harold Star, the creator of the Chickens and Pigs framework</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-planning.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/businessmodelplanning.png</image:loc>
              <image:caption>The graphic shows that business model planning is an umbrella term for two business and strategic planning.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/modeltriangle2a.png</image:loc>
              <image:caption>The graphic shows the three dimensions of the business model tremplate.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/advantage.png</image:loc>
              <image:caption>The graphic shows that two business model elements, the value proposition and the resources and capabilities that create/deliver it, combine to create competitive advantage.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-customer.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/modeltriangle2a1.png</image:loc>
              <image:caption>The graphic displays the business model template with the customer element emphasized.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-customer-choice.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/customer2b.png</image:loc>
              <image:caption>The graphic shows two choices. In one option, the company sells to many individuals. In the other, it seels to a retailer (that in turn sells to individuals)</image:caption>
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              <image:caption>The diagram shows a four-actor distributin channel and asks which of the actors is the customer</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/modeltriangle2a3.png</image:loc>
              <image:caption>The graphic shows the third element of the business model template, the resources and capabilities.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/blackwidowrandcqh.png</image:loc>
              <image:caption>The graphic shows that Black Widow business model has resources that integrate its operations with those of its key customer.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-resources-chicken.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/chickenrandcqh.png</image:loc>
              <image:caption>The graphic shows that the Chicken business model relies upon quality and employee involvement to align its resources and to deliver consistent delivery of its value proposition.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-resources-locust.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/locustrandcqh.png</image:loc>
              <image:caption>The graphic shows the Locust business model concerns for capacity utilization and scale.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-resources-pig.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/pigrandcqh.png</image:loc>
              <image:caption>The graphic shows the Pig business model&#39;s twin challenges of resource acquisition and resource utilization.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-value-proposition.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/modeltriangle2a2.png</image:loc>
              <image:caption>The graphic highlights the business model template&#39;s second most important element, the value proposition.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-value-proposition-blackwidow.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/blackwidowvpropqh.png</image:loc>
              <image:caption>The Black Widow offers its customer a value proposition of long term supportiveness.</image:caption>
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              <image:loc>http://www.master-your-business-model.com/image-files/chickenvpropqh.png</image:loc>
              <image:caption>The Chicken&#39;s value proposition offers to manage a customer&#39;s recurring problem.</image:caption>
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            <loc>http://www.master-your-business-model.com/business-model-template-value-proposition-locust.html</loc>
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              <image:loc>http://www.master-your-business-model.com/image-files/locustvpropqh.png</image:loc>
              <image:caption>The Locust&#39;s value propositon is directed at satisfying a customer&#39;s needs.</image:caption>
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              <image:caption>The graphic shows the factors that combine to make &quot;problem resolution&quot; as the typical Pig value proposition.</image:caption>
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            <loc>http://www.master-your-business-model.com/fashion-boutique.html</loc>
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            <loc>http://www.master-your-business-model.com/fashion-label.html</loc>
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      <url>
            <loc>http://www.master-your-business-model.com/healthcare.html</loc>
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      <url>
            <loc>http://www.master-your-business-model.com/hearing-aid-company.html</loc>
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      <url>
            <loc>http://www.master-your-business-model.com/image-consultancy.html</loc>
            <lastmod>2009-11-10T12:00:50-05:00</lastmod>
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      <url>
            <loc>http://www.master-your-business-model.com/index.html</loc>
            <lastmod>2010-04-02T22:14:56-04:00</lastmod>
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            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/homepagegraphic2.png</image:loc>
              <image:caption>Your business model determines the strategy your business should be pursuing.</image:caption>
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            <loc>http://www.master-your-business-model.com/marketing-for-local-businesses-on-a-university-campus.html</loc>
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            <loc>http://www.master-your-business-model.com/smart-card.html</loc>
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            <priority>0.6</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/modeltriangle2.png</image:loc>
              <image:caption>The graphic shows the template, a triangle with the three elements identified and prioritized.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types.html</loc>
            <lastmod>2010-04-02T09:46:46-04:00</lastmod>
            <priority>0.9</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/candpmatrix.png</image:loc>
              <image:caption>The graphic shows a matrix with the four model types</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models.html</loc>
            <lastmod>2010-02-23T21:06:04-05:00</lastmod>
            <priority>0.9</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/candpmatrix.png</image:loc>
              <image:caption>The displayed matrix shows the four types of business models.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-advantage.html</loc>
            <lastmod>2009-09-13T11:32:43-04:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/structuraladvantage.png</image:loc>
              <image:caption>The figure shows that the Chicken is the only type of business model that enjoys a structural advantage.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-blackwidow.html</loc>
            <lastmod>2010-02-23T21:15:02-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/blackwidowqh.png</image:loc>
              <image:caption>The graphic shows that the Black Widow is the type of business model in which the customer &quot;owns&quot; you.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-chicken.html</loc>
            <lastmod>2010-02-23T21:15:02-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/chickenqh.png</image:loc>
              <image:caption>The graphic shows that the Chicken is the best type of business model.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-linkages.html</loc>
            <lastmod>2010-02-23T21:24:13-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/links.png</image:loc>
              <image:caption>The graphic shows two triangles with customer links and resource links.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-locust.html</loc>
            <lastmod>2010-02-23T21:15:02-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/locustqh.png</image:loc>
              <image:caption>The graphic shows that the Locust is the type of business model that relies upon a mass of customers.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-multi.html</loc>
            <lastmod>2010-02-23T21:24:13-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/floristmix2.png</image:loc>
              <image:caption>The graphic shows the three types of business models that can be found in even a small, entrepreneurial business like a local florist.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-pig.html</loc>
            <lastmod>2010-02-23T21:15:02-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/pigqh.png</image:loc>
              <image:caption>The graphic shows that the Pig is the most difficult type of business model to manage</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-revenue-contrib.html</loc>
            <lastmod>2010-02-23T21:24:14-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/matrixrevcont.png</image:loc>
              <image:caption>The graphic highlights the revenue contribution axis of the business model matrix.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-risk.html</loc>
            <lastmod>2009-09-13T11:32:42-04:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/risk5.png</image:loc>
              <image:caption>The graphic shows that the Pig is the riskiest type of business model, the Chicken the least risky. The Locust and Black Widow are each moderately risky.</image:caption>
            </image:image>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/shf-big-chart.gif</image:loc>
              <image:caption>The stock chart shows a series of 600% stock price swings within a 3 month period.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-structures.html</loc>
            <lastmod>2010-02-23T21:24:13-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/dell.png</image:loc>
              <image:caption>The graphic shows Dell to be a mix of two different model types</image:caption>
            </image:image>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/disneycomplex.png</image:loc>
              <image:caption>The graphic shows Disney to be a mix of multiple Locusts and one Chicken.</image:caption>
            </image:image>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/walmart.png</image:loc>
              <image:caption>The graphic shows Wal-Mart to be a mix of two Locust businesses.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/types-of-business-models-transaction-frequency.html</loc>
            <lastmod>2010-02-23T21:24:14-05:00</lastmod>
            <priority>0.5</priority>
            <image:image>
              <image:loc>http://www.master-your-business-model.com/image-files/matrixtranfr.png</image:loc>
              <image:caption>The graphic highlights the transaction frequency axis of the business model matrix.</image:caption>
            </image:image>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/vending-machine.html</loc>
            <lastmod>2010-01-31T08:41:03-05:00</lastmod>
            <priority>0.4</priority>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/web-design.html</loc>
            <lastmod>2010-01-29T14:55:29-05:00</lastmod>
            <priority>0.4</priority>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/wholesale-coffee-roaster-also-selling-retail-via-brewed-beverages-and-internet-sales.html</loc>
            <lastmod>2011-02-03T16:17:52-05:00</lastmod>
            <priority>0.4</priority>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/wholesaler.html</loc>
            <lastmod>2009-12-05T23:53:06-05:00</lastmod>
            <priority>0.4</priority>
      </url>
      <url>
            <loc>http://www.master-your-business-model.com/woodworking.html</loc>
            <lastmod>2010-06-24T18:15:32-04:00</lastmod>
            <priority>0.4</priority>
      </url>
</urlset>

